![]() ![]() Smiling helps people be perceived as more attractive, sociable, sincere and competent. It works especially if female servers touch female members of a mixed-gender group of customers, and increases tips from younger customers more than from older ones. This applies to both male and female servers. ![]() In this study, customers left a 12% tip when they were not touched, a 14% tip if they were touched once on the shoulder and a 17% tip if they were touched twice on the palm of the hand. Touch has been shown to boost sales and favorability ratings of stores, and a similar effect was found in restaurants. 1.17 euros for the middle range and 1.15 euros for the farthest distance.īut this strategy probably works best with Hispanics and whites, who maintain smaller personal spaces than blacks and Asians. Standing closer also resulted in higher tips - 1.41 euros vs. In the experiment, 43% of customers tipped when the server took orders from a half-foot away, 31% when taken 1.5 feet away and 23% when they were taken 2.5 feet. Standing closer than typical when taking the food order is correlated with more tips from certain races. His (untested) hypothesis: African Americans prefer having more personal space than whites and may have felt that a server squatting violated it. He cautions, however, that this behavior may decrease tips from black customers. Lynn says squatting down next to the table brings your face closer to the customers’, giving you more opportunity to make eye contact and establish a connection. Lynn suggests (for both genders) wearing anything that personalizes you such as a loud tie or funny button, but to avoid wearing something political, religious or otherwise controversial. They earned $1.75 per customer in tips versus $1.50 when they went without the flower. Another study, also in France, found that red lipstick, when compared to pink and brown shades or au naturale, brought in the bucks.Īgain, the test subjects were women they put flowers in their hair. While the feminist in me hates to break this news, a study in France showed that 50% more men left tips if the waitress wore makeup, and the average amount was 26% higher. ![]() Simply saying, “My name is …” boosted waitresses’ average tips from $3.49 to $5.44 - a jump of 56% - at a Charlie Brown’s restaurant in southern California. (More on running your own experiments below.) If you’re not a server, then some of these tips may not apply to you, but you could probably adapt many of them to your situation and test which ones result in higher tips. If you work in a fine dining atmosphere, use your own common sense to see what is appropriate to try in your workplace. Most of the tests described below were conducted in casual, mid-scale to downscale dining establishments, simply because it’s harder to get permission to run experiments in higher-end restaurants. A study by the New York Federal Reserve Bank of New York found that in 2001, underemployment for recent college grads was 34%, but by 2012, that percentage had increased to 44% (though that was on par with the level of underemployment in the 1990-1991 recession). Compared to other generations, millennials are one of the most "underemployed," meaning they are highly skilled but work low-paying or low-skill jobs. While that figure seems small, the economy is changing the makeup of those workers. ![]()
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